As the century begins, natural resources are under increasing pressure, threatening public health and development. Water shortages, soil exhaustion, loss of forests, air and water pollution, and degradation of coastlines afflict many areas. As the world’s population grows, improving living standards without destroying the environment is a global challenge. Most developed economies currently consume resources much faster than they can regenerate. Most developing countries with rapid population growth face the urgent need to improve living standards. As we humans exploit nature to meet present needs, are we destroying resources needed for the future?
Individuals living in developed countries have, in general, a much bigger ecological footprint than those living in the developing world. The ecological footprint is a standardised measure of how much productive land and water is needed to produce the resources that are consumed, and to absorb the wastes produced by a person or group of people.
Today humanity uses the equivalent of 1.5 planets to provide the resources we use and absorb our waste. This means it now takes the Earth one year and six months to regenerate what we use in a year. 
How do we solve the delicate problem of population growth and environmental limitations? This book is attempting to conclude its solution with some policy reflections, the policy aimed at overall development should certainly include efforts to control population and environmental pollution.
Introduction to Online Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment:
Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the "triple bottom line" of financial, social, and environment performance.
Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.
Mission of our journal IJR is reaching out to the less fortunate ones who are not able to pursue higher education, especially those belonging to the ‘Muslim Minority Community’. The mission statement is “Education for all”, and our college therefore, admit students with low percentage and nurture them to improve their performance to face the competitive world with confidence and courage.
“Humanise, Equalize, Spiritualize”

Humanize: Treat all living beings equally.
Equalize: Respect each other, observe & practice the value of co-existence.
Spiritualize: Purify & Strengthen minds against Corruption.
Objectives of the College are:
  1. To impart quality education to our students
  2. To develop the self-reliance and determination of our students so that they can respond with courage and sensitivity to personal and social issues
  3. To enhance the overall personality of our students
  4. To generate an awareness of women’s issues, human rights and environmental issues, so that they understand and respond constructively
  5. To encourage Muslim students to develop their religious conviction in an atmosphere of respect for other faiths and for each individual’s personal beliefs
  6. To foster, in our students, a sense of national identity that is secular and multicultural with respect to tolerance and respect for all religions and cultures. We try to foster the goals of the college through the teaching-learning process. We address the needs of the community and national development through research publication and other co-curricular activities.
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  1. IJR is to provide a platform for researchers, practitioners, academicians and professional from diverse domains to share innovative research achievements. Journal is dedicated to publish high quality research papers providing meaningful insights into any subject area of current interest. International Journal of Research provides a platform for dissemination and publications of your academic work on topics which have substantial inter disciplinary content both Indian as well as global context.
  2. It is our pleasure to invite you to contribute research paper/ article to International Journal of Research a blind peer-reviewed indexed, bi- annual journal with impact factor of 6.67 (SJIF). Original research papers, conceptual articles and case studies are invited in the journal, based on current data and supported by primary/secondary sources. Submission of a manuscript implies that the work has not been published, accepted or is under review elsewhere in any other journal or magazines. An undertaking for the same should be submitted with the research paper.
  3. The journal is listed in the international database of Scientific Journal of Research (SCIF) Journals Master List database with impact factor 6.67 (2018) details are given in the link . The journal is also listed on Google Scholar.
  4. Send papers for publication to
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