Artist Hub: A Web Platform for
Art Sales, Promotion, and Secure Transactions for Local Cavite
JEROME JACINTOS, OLIVER JUNIO
c1-241-02224@uphsl.edu.ph, omj@uphsl.edu.ph
University of Perpetual Help System
Laguna
Abstract
Digital platforms have
transformed the sale and promotion of art, providing local artists with
innovative avenues to showcase their work, expand their audience, and engage
with potential buyers. Despite these advantages, numerous artists, particularly
in Cavite, encounter challenges such as the inability to view their work in
person, the absence of centralized systems that address their professional
requirements, and concerns regarding the security of their transactions. Social
media facilitates access to resources, yet it often fails to address the
requirements of artists, as it lacks mechanisms to verify identities and ensure
secure transactions. These issues underscore the necessity of a digital
infrastructure tailored to support artists and foster trust among art
purchasers in the region.
This study utilizes
theories related to e-commerce adoption, digital marketing, and information
systems security to illustrate that Artist Hub is a secure and efficient
platform for the online marketing and sale of art. E-commerce facilitates
direct transactions between artists and consumers, while digital marketing
strategies improve visibility through tools like SEO, social media, and
portfolio displays. Furthermore, information systems security enhances trust by
integrating secure payment methods with technologies that prevent fraud. These
theoretical principles collectively enable the creation of a regional,
artist-focused platform that allows Cavite artists to broaden their audience,
reduce reliance on traditional galleries, and engage in business securely and
transparently. The procurement and disposition of art have transformed owing to
the rise of online platforms. Local individuals can now showcase their artwork
more often, reach a wider audience, and connect with prospective buyers.
Despite these advantages, numerous artists, particularly in Cavite, continue to
encounter challenges. For instance, they remain invisible, lack centralized
systems that fulfill their professional requirements, and express concerns
regarding transaction safety. People can get to places faster with social
media, but artists can't always use it to make sure something is real or avoid
getting scammed. My area's art market needs a digital system that helps artists
and makes art buyers more likely to trust each other. The assessment of the suitability of the Artist Hub application was done
through a software evaluation method utilizing the ISO/IEC 25010:2011 software
quality assessment standards to establish its effectiveness in helping address
issues of the local artists and customers in Cavite. This system was tested by
customers, local artists, and IT professionals based on nine different software
quality attributes.
Introduction
The rapid
advancement of digital technology has significantly transformed the way art is
promoted and sold. Online platforms now provide artists with opportunities to
showcase their work, reach wider audiences, and engage directly with potential
buyers. However, despite these developments, many local artists—particularly in
Cavite—continue to face challenges such as limited exposure, lack of
centralized platforms, and concerns about the safety of online transactions.
These issues hinder their ability to grow professionally and maximize their
market potential.
In practice,
many artists still rely on traditional methods such as small exhibitions,
personal networks, and social media platforms to promote and sell their
artwork. While social media offers accessibility, it lacks structured systems
for verifying authenticity, managing transactions, and ensuring payment
security. As a result, both artists and buyers are exposed to risks such as
fraud, miscommunication, and unreliable payment processes. This situation
highlights the need for a more organized and secure digital environment
tailored specifically to the needs of artists.
Existing
studies emphasize that e-commerce platforms, digital marketing strategies, and
secure payment systems can significantly improve business performance and user
trust. These technologies enable direct transactions, enhance visibility, and
reduce dependence on physical galleries. However, most available platforms are
generic and do not address the specific cultural, economic, and operational
needs of local artists. This gap limits their effectiveness in supporting
smaller creative communities like those in Cavite.
To address
these challenges, this study proposes the development of Artist
Hub, a web-based platform designed to integrate art
promotion, sales, and secure transactions into a single system. The platform
aims to provide artists with a dedicated space to showcase their work, connect
with buyers, and conduct reliable transactions. Ultimately, it seeks to enhance
visibility, improve efficiency, and build trust in the local art market,
contributing to the growth of Cavite’s creative economy.
x
In this figure it describes the structured development
process for the Artist Hub, classified into three primary sections: input,
process, and output. The input section determines the necessary information
required to start the development process, which includes user data, including
verified identities, artwork data, and buyer data, as well as technical
development data that addresses system requirements, platform design,
programming frameworks, and secure payment mechanisms. The next process is the
waterfall model of system development, distinguished by a sequential
methodology. This model initiates with requirement analysis and progresses
through system design, implementation, testing, deployment, and maintenance,
requiring the completion of each stage prior to proceeding to the subsequent
one. The outcome is a fully integrated Artist Hub platform designed to operate
as a secure online marketplace for art sales, promotion, and transactions,
specifically tailored to assist local artists in Cavite. The figure shows the
integration of structured inputs and organized development stages to develop a
reliable and secure digital platform that promotes growth in the creative
industry.
METHODOLOGY
This study
employed a developmental-descriptive research design to develop and evaluate the Artist Hub platform. The approach allowed
the researcher to analyze existing challenges in art sales and promotion while
simultaneously creating a technology-based solution tailored for local artists
in Cavite. The design ensured that the system was not only theoretically
grounded but also tested for usability, reliability, and effectiveness in
real-world conditions.
The system
was developed using the Waterfall Model, which follows a structured and sequential process consisting of
requirement analysis, system design, implementation, testing, deployment, and
maintenance. This method ensured that each phase was completed thoroughly
before proceeding to the next, resulting in a stable and reliable platform. The
development process focused on integrating key features such as artist
portfolio management, artwork cataloguing, promotional tools, and secure
transaction systems.
The study
involved 85 purposively selected participants, including 45 customers, 30 local artists, and 10 IT experts. Data
were collected using structured questionnaires based on the ISO/IEC 25010:2011 software quality model,
which evaluated the system across multiple attributes such as functionality,
usability, reliability, security, and performance efficiency. Additional data
were gathered through usability testing and interviews to assess user
interaction and system effectiveness.
For data
analysis, the study utilized weighted mean and descriptive
statistics to measure the system’s acceptability and
performance. Ethical considerations were strictly observed, ensuring voluntary
participation, informed consent, and confidentiality of responses. The
combination of quantitative and qualitative data provided a comprehensive
evaluation of the Artist Hub platform, ensuring that both technical performance
and user experience were thoroughly assessed.
Results and Discussion
Chapter 4
presents the analysis and interpretation of data gathered from customers, local
artists, and IT experts regarding the performance of the Artist Hub platform.
The findings reveal that traditional art sales and promotion practices in
Cavite are hindered by limited exposure, high promotional costs, lack of
centralized platforms, and risks in transaction security. Both artists and
buyers experience difficulties, including challenges in verifying authenticity,
delayed payments, and restricted access to diverse artworks. These issues
emphasize the need for a structured, secure, and accessible digital platform.
The
statistical evaluation of the system, based on the ISO/IEC
25010:2011 software quality attributes, showed
consistently high ratings across all criteria. The overall weighted mean score
was 4.73, interpreted as Excellent, indicating strong
acceptability and effectiveness of the platform. Among the attributes, Security (4.90) received the highest
rating, followed by Flexibility (4.85) and Compatibility (4.80), demonstrating that the system is highly reliable, adaptable, and
capable of ensuring safe transactions. Other attributes such as functional
suitability, reliability, and interaction capability also received high
evaluations, confirming the system’s technical robustness.
In terms of
user-specific evaluation, IT experts emphasized the system’s reliability and
technical integrity, while customers focused on usability, functionality, and
safety. Local artists highlighted performance efficiency and accessibility as
key strengths. Although Maintainability (4.50) and Performance Efficiency received comparatively lower ratings, they were still within
acceptable levels, indicating the need for continuous system improvement.
Customer satisfaction was rated at 4.00 (Good), while local artists gave a rating of 3.94
(Good), suggesting overall positive user experience
with minor areas for enhancement.
Overall, the
results demonstrate that the Artist Hub platform significantly improves
efficiency, visibility, and security in art sales compared to traditional
practices. The integration of marketing tools, centralized access, and secure
payment systems enhances user trust and simplifies transactions. The
statistical findings support the conclusion that the system is a viable and
effective solution for addressing the challenges faced by local artists and
buyers in Cavite, while also providing a strong foundation for further system
optimization and scalability.
Conclusion
The findings
of this study confirm that the Artist Hub platform is an
effective, reliable, and secure web-based solution
for addressing the challenges faced by local artists and buyers in Cavite. The
system successfully integrates art promotion, e-commerce functionality, and
secure transaction processes into a single platform, significantly improving
efficiency, visibility, and trust in online art transactions. The high overall
evaluation score (4.73 – Excellent) demonstrates strong acceptability among
users, particularly in terms of security, flexibility, and compatibility, which
are essential for sustaining digital commerce.
Moreover,
the platform contributes to the growth of the local creative economy by
providing artists with greater exposure and accessible tools for marketing and
selling their work. While the results indicate strong performance, areas such
as maintainability and performance efficiency highlight the need for continuous
system enhancement. Overall, Artist Hub proves to be a viable digital
innovation that not only addresses existing gaps in traditional art practices
but also offers a scalable foundation for future expansion and development in
the digital art marketplace.
Recommendations
Based on the
findings of the study, it is recommended that the Artist Hub
platform be continuously enhanced to improve
performance efficiency, maintainability, and overall user experience. Regular
system updates, optimization of loading speed, and refinement of the user
interface should be prioritized to ensure smoother navigation and
responsiveness. Additionally, integrating more advanced features such as
real-time analytics, improved search filtering, and enhanced communication
tools between artists and buyers can further strengthen the platform’s
functionality and usability. Strengthening cybersecurity measures and expanding
secure payment options will also help maintain user trust and protect
transactions.
Furthermore,
it is recommended that the platform be expanded beyond Cavite
to a wider regional or national scope to maximize its
impact on the creative industry. Future researchers may explore the integration
of emerging technologies such as mobile applications, artificial intelligence
for personalized recommendations, and blockchain for artwork authentication. Continuous
collaboration with local artists, stakeholders, and IT professionals is also
encouraged to ensure that the system evolves according to user needs and
industry trends. These improvements will support the long-term sustainability
and scalability of the platform while contributing to the advancement of
digital entrepreneurship in the creative sector.
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