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What is self-publishing?

In a traditional publishing situation, the publisher is a person or organization typically unrelated to the author. This unrelated entity takes care of all the responsibilities of publishing a book like the selection of a manuscript, preparing it for printing, printing copies, marketing and distribution. In self-publishing, the author herself takes the role of a publisher. Hence, she bears all the responsibilities of publishing her book, in return retaining the power to make independent decisions about the content and presentation of the book. 
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